Privacy policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as for the improvement of our offer.

Contact,

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiating contact with the customer by e-mail

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves to carry out pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and answering your enquiry.
In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation. We only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves the purpose of processing and answering your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided and other data to the extent provided by you. We use a mobile device for the service, the address book of which only contains data of users who have contacted us via WhatsApp. Personal data will not be passed on to WhatsApp without your prior consent.
Your data will be transmitted by WhatsApp to servers of Facebook Inc. in the USA. Both WhatsApp and Facebook have certified themselves in accordance with the US-EU data protection agreement “Privacy Shield” and are thus obliged to comply with the European data protection guidelines.
If the contact serves to carry out pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) of the German Data Protection Act (DSGVO) due to our overriding legitimate interest in providing a quick and easy way of contacting you and answering your enquiry.
In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation.We only use your personal data to process your enquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.
You can find more information on the terms of use and data protection when using WhatsApp at https://www.whatsapp.com/legal/#terms-of-service und https://www.whatsapp.com/legal/#privacy-policy.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data when placing orders
When you place an order, we collect and process your personal data only insofar as this is necessary for the fulfilment and processing of your order and for dealing with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Reviews

Payment service provider

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.

You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.

Advertising tracking analysis

Use of Google Analytics
On our website, we use the web analytics service Google Analytics provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In the process, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity.The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website.
You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation. You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set:

Google Analytics Deactivate Analytics

Nähere Informationen zu Nutzungsbedingungen und Datenschutz finden Sie unter https://www.google.com/analytics/terms/de.html bzw. unter https://www.google.de/intl/de/policies/ sowie unter https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads conversion tracking
We use the online advertising programme “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers’ websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the US. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
Nähere Informationen sowie die Datenschutzerklärung von Google finden Sie unter: https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws. The purpose of the data processing is to rent out advertising space on the website and to target visitors to the website with interest-based advertising. By means of this function, visitors to the provider’s website are shown personalised, interest-related advertising from the Google Display Network. Google uses cookies to analyse your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implement the further information on opting out mentioned there. You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ und https://www.google.de/policies/privacy/
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
The application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can find more information on Google Remarketing as well as the associated data protection declaration at: https://www.google.com/privacy/ads/

 

Plug-ins and miscellaneous

Use of the Google Tag Manager
On our website, we use the Google Tag Manager of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google that is responsible for processing your data and complying with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimising our website in line with requirements.
The Google Tag Manager itself neither stores cookies nor does it process personal data. It does, however, enable the triggering of other tags that can collect and process personal data.
You can find more information on terms of use and data protection here.

Use of Borlabs Cookie
On our website, we use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of revocation for consent already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected: Date and time of the page view, information on the browser you are using and the device you are using, UID (randomly assigned, anonymous ID), opt-in and opt-out data. This data is not passed on to third parties.
Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO.
You can find more information on data protection at Borlabs at: https://de.borlabs.io/borlabs-cookie/

Data subject rights and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.

Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 23.10.2019